Food
Wendy's
Major fast-food burger chain known for its square hamburgers and Frosty desserts.
Business overview
Wendy’s has thousands of restaurants globally and is a well-established QSR brand. The initial investment for a Wendy’s franchise ranges from about $320,000 up to $4.62 million, reflecting various store formats and real estate costs. New franchisees should have at least $1 million in net worth and $500,000 in liquid capital. The franchise fee is approximately $40,000. Wendy’s charges an ongoing royalty around 4% of sales and advertising fees around 3.5% of sales. Wendy’s strong marketing and menu (including its signature Frosty and fresh beef burgers) have built a loyal customer following.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.