Real Estate
RE/MAX
Global real estate brokerage franchise known for its high agent productivity and balloon logo.
Business overview
RE/MAX (Real Estate Maximums) has a network of over 8,000 franchise offices in 110+ countries. RE/MAX franchises operate on a unique agent-centric model where agents often pay desk fees. The initial investment to open a RE/MAX office can range from about $40,000 to $230,000 depending on location and office size. The franchise fee is around $15,000 per office. Financial requirements are comparatively modest (many RE/MAX franchisees are successful real estate brokers converting an existing office) – typically around $150,000 net worth and $35,000+ liquid capital. Royalties in RE/MAX are structured as dues and fees (e.g., a monthly fixed fee per agent plus 1% of sales for a brand fund), effectively around 5% or less of gross commissions. National advertising is supported by a marketing fund of about 1%. RE/MAX’s strong brand, high-performing agent network, and extensive training programs like RE/MAX University help franchise owners recruit and retain top agents, which is key to profitability in real estate brokerage.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.