Fitness
Planet Fitness
High-volume, low-cost gym franchise known for its 'Judgement Free Zone' and affordable memberships.
Business overview
Planet Fitness has more than 2,000 gyms open across the U.S. and abroad. Opening a Planet Fitness requires a significant investment, between $936,600 and $4,558,000. The initial franchise fee is $20,000. Given the scale, new franchisees need a net worth of at least $3 million and $1.5 million in liquid assets. Planet Fitness charges a 7% royalty and a relatively high total advertising fee of 9% of gross sales, which supports aggressive national marketing. Planet Fitness’s model of attracting occasional or first-time gym-goers with low monthly dues and a non-intimidating atmosphere has driven its rapid expansion and high membership numbers.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.