Real Estate
Keller Williams
World’s largest real estate franchise by agent count, known for its training and profit-sharing culture.
Business overview
Keller Williams (KW) counts over 1,000 market center franchises globally. To launch a new KW market center (office), the initial investment is typically between $183,000 and $336,000 (this often includes startup costs until the office becomes profitable). The franchise fee is $35,000. Keller Williams prefers franchise operating principals with substantial real estate experience and a high capital reserve, generally $750,000 net worth and $150,000 liquid capital or more. The royalty is 6% of each agent’s gross commission (up to an annual cap per agent), and the national branding fee is 1% of commissions. Keller Williams is renowned for training (e.g., its Ignite and BOLD programs) and a unique profit-sharing model that returns a portion of office profits to agents who helped grow the company. This culture and the robust systems have propelled KW to have the largest agent count and make it an attractive platform for franchisees looking to recruit agents and gain market share in real estate.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.