Food
Domino's Pizza
One of the world’s largest pizza delivery franchises, known for quick service.
Business overview
Domino’s operates over 21,000 stores worldwide, offering pizza delivery and carryout. The total initial investment to open a Domino’s ranges from about $120,000 up to $460,000, making it relatively affordable for a major brand. The franchise fee is $10,000 for a new store. Franchisees should have around $250,000 net worth and at least $75,000 in liquid capital. Ongoing royalties are about 5%–6% of sales, and advertising fees around 4%. Over 95% of Domino’s stores are franchised, often by franchisees who started as employees. The strong technology infrastructure and brand marketing of Domino’s drive high public awareness.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.