Food
Dairy Queen
Classic ice cream and fast-food franchise known for Blizzards and soft-serve treats.
Business overview
Dairy Queen has around 7,000 locations offering ice cream treats and quick-service food. The total investment to open a DQ Grill & Chill (its primary franchise format) is roughly $1.5 million to $2.5 million. The franchise fee is about $45,000. Dairy Queen typically requires franchisees to have at least $750,000 net worth and $400,000 in liquid capital. The ongoing royalty is 4% of sales, and advertising contributions are between 5% and 6% of sales. Dairy Queen’s longstanding brand (founded in 1940) and its unique frozen desserts provide strong brand loyalty across generations of customers.
Research factors
Detailed questionnaire data has not yet been independently reviewed for this franchise.